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Marketing Packages

If you are interested in starting a marketing campaign with me, please contact me [(415) 895-9008 | hello@brynhowlett.com] and we can discuss desired launch dates and the scope of your upcoming marketing plan. Every industry is different and below displays what goes into the average marketing plan. For each client I will create a custom marketing strategy that is tailored to your specific industry. Rates and results may vary and are directly related to how competitive your industry is.

Package # 1: Google & Bing Adwords


I mainly work with Google Adwords but in certain geographical locations Bing Adwords performs great. If you are in need of instant results or your business is new, Adwords is the right choice for you. In an ideal world I would recommend purchasing both the “Search Engine Optimization & Google Places” package below and this “Google & Bing Adwords” package because they really do compliment each other.

  • Competition and Keyword Research: In this package I will complete a thorough review of your competition and perform extensive keyword research for your industry.
  • Group Keywords: All the keywords found with a potential good Return On Investment (ROI) will be organized into groups.
  • Ad Groups: Each of these groups will be your Google Adwords selected Ad Groups.
  • Landing Pages: I will create a total of 10 Ad Groups along with 10 landing pages that compliment the keywords in the corresponding Ad Group.
  • Call-to-Action: I will create contact forms, email links, contact pages, get a quote suggestions, and basic call-to-action buttons to grab content easily and instantly for each page.
  • Text Ads: I will create 3 text ads for each Ad Group and direct the ads to the corresponding landing pages.
  • Negative Keywords: Once launched I will monitor the Adwords Campaign and be gathering negative keywords on a regular basis. This will make it so you won’t ever pay for keywords that are not profitable or outside of your industry. (Example: A house painting contract would have the word “Auto” as a negative keyword so they won’t pay for people searching for auto paint or auto painters.) This is just one of many examples of how to use negative keywords to fine tune your account.
  • Monitoring: Monitoring and optimization will go on and landing pages will be changed by using AB testing. Reports can be generated at your request.
  • Conversion Tracking: I will setup conversion tracking within Google Adwords to track progress and leads.
  • Call Tracking: I will setup a number that forwards to your office to track all calls and make sure you get a return on your marketing investment.
  • Email Tracking: I track everything so I will most likely create an email address to track all incoming forms and leads which will forward to your sales email or contact.
  • Site Links and Location: I will use Google Adwords extensions to add site links and your location to be displayed in your ads.
  • WordPress Plugins: If you are a client of mine or using WordPress I will install All in One SEO Pack and configure your Permalinks properly displaying correct URL structure.
  • Webmaster Tools: You will be signed up for Google, Bing and Yahoo webmaster tools which will allow me to submit your Sitemap to the major search engines on a regular basis.
  • XML Sitemap: I will add an XML sitemap which is a sitemap formatted in a way that Google recommends.
  • Google Analytics: I will setup Google Analytics and properly embed the tracking code onto your website to track traffic, generate reports, and gather great keywords for research.
  • Payment: You will pay Google or Bing directly and I charge for the maintenance and build.

Typically my “Google & Bing Adwords” package is a monthly engagements and I can’t guarantee results unless you can commit to a minimum of 3 months. You could possibly be receiving leads or contacts within 2 weeks of your campaign launch. Depending on each industry, you will want to budget a minimum of $400/month and can go up to $2,000+/month payed directly to Google for your Pay Per Click ads. I charge $500-$1000 one time fee to setup the campaign and $250/month to maintain. The first monthly charge starts after the campaign is finished and launched. Campaign builds take anywhere from 1 – 2 weeks. This type of marketing isn’t for everyone and can be costly but in the end it should pay for itself and act as a 24/7 sales person. If you are reading this there is a big chance I used this same tactic to attract potential customers like yourself. After an extensive questionnaire, I will be able to give you more insight on the ways you will benefit and the cost of your marketing project.

If you are interested in starting a marketing campaign in Marin, Sonoma, Napa, San Rafael, Santa Rosa, Petaluma or anywhere in the Norther Bay Area, please get in touch with me [(415) 895-9008 | hello@brynhowlett.com] and we can discuss desired launch dates and the scope of your upcoming marketing plan.




Package # 2: Search Engine Optimization & Google Places


  • SEO Audit: In this package I will provide a detailed SEO screen-recording audit of your site. I can provide an example if desired. Please just ask me.
  • Citation Building: I will clean up all of your citations across many directories that feed to smaller directories. This will help your Google Places rank higher and provide high quality backlinks to your site. Scan Your Business
  • Google Places: I will claim or create your Google Places page and fully optimize it for your industry.
  • Geo-Targeted Pages: I will produce up to 3 Geo-Targeted pages per month with keywords derived from extensive research. I will purchase 1 stock image for each article that will compliment the content created for each page. I will create contact forms, email links, contact pages, get a quote suggestions, and basic call-to-action buttons to grab content easily and instantly for each page. See Example.
  • Blog Posts: I will produce up to 3 Keyword-Targeted blog posts per month with keywords derived from extensive keyword research. I will purchase 1 stock image for each article that will compliment the content created for each post. I will create contact forms, email links, contact pages, get a quote suggestions, and basic call-to-action buttons to grab content easily and instantly for each page. See Example.
  • Auto-post to Social: I will create an API which will push your blogs to any social media accounts you prefer making it so your site will get indexed on a more regular basis.
  • Monitoring: Monitoring and optimization will go on and reports can be generated at your request.
  • Call Tracking: I will setup a number that forwards to your office to track all calls and make sure you get a return on your marketing investment.
  • Email Tracking: I track everything so I will most likely create an email address to track all incoming forms and leads which will forward to your sales email or contact.
  • WordPress Plugins: If you are a client of mine or using WordPress I will install All in One SEO Pack and configure your Permalinks properly displaying correct URL structure.
  • Webmaster Tools: You will be signed up for Google, Bing and Yahoo webmaster tools which will allow me to submit your Sitemap to the major search engines on a regular basis.
  • XML Sitemap: I will add an XML sitemap which is a sitemap formatted in a way that Google recommends.
  • Google Analytics: I will setup Google Analytics and properly embed the tracking code onto your website to track traffic, generate reports, and gather great keywords for research.
  • On-Page Optimization: I will go through and optimize your page titles, h1 tags, and meta descriptions to yield the best results.
  • Alt and Title Tags: I make sure your images are labelled correctly as well as add titles and alt tags.
  • Content: I will go through your existing content and optimize it for better Search Engine Rankings.

If you are interested in starting a marketing campaign with me, please get in touch with me [(415) 895-9008 | hello@brynhowlett.com] and we can discuss desired launch dates and the scope of your upcoming marketing plan.

Typically my “Search Engine Optimization and Google Places” package is a monthly engagements and I can’t guarantee results unless you can commit to a minimum of 6 months. SEO is a marathon not a sprint. Right now content is king so with 6 articles posted per month you will usually start seeing traction around the six month mark (Depending on your industry, some are more competitive than others). This package can run anywhere from $400-$2,000+/month, get a custom quote today. If you are looking for more instant results I would recommend Google Adwords above.

Conclusion

There is a lot that goes into internet based marketing and to yield the best results you need to take your time and do it right. Marketing is not a sprint, it is a marathon and it needs to be monitored, tested, and improved on a weekly basis. I can help create a marketing strategy that will set you apart from your competition. To get more information or to schedule a meeting with me feel free to fill out the form below.



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